By guest author Nalini Kumar Muppala NFC: Outlook For a new technology to gain a foothold, it needs to be mature and enable scenarios that improve the user’s work flow, lifestyle, or both. Consistency, ease of use and reliability are essential for a new technology to take off. Winning trust is essential when money is
By guest author Nalini Kumar Muppala NFC: Barriers to Adoption Diverse Ecosystem One of the barriers for successful adoption of NFC in phones has been the push and pull among ecosystem partners about the business models and direction. The vested interests of various players and their attempts to control where this plays out carry the
By guest author Nalini Kumar Muppala NFC: We Need Innovative Use Cases People need an incentive to embrace a new technology. By far, the biggest hurdle to NFC adoption is the absence of a compelling service. NFC should be used to make interacting with technology intuitive and natural.
By guest author Nalini Kumar Muppala NFC: Hardware Vendor Strategies The Nokia Factor In spite of the recent turmoil in handset vendor market, Nokia is still the dominant player. After the company announced its intention to add NFC to all its smartphones in 2011, other players have had to ramp up their NFC plans even
By guest author Nalini Kumar Muppala NFC Turf War There are two parts to NFC. The mobile aspect of NFC communication (antenna, modulation-demodulation etc.) are handled by the NFC chipset, just as in any other connectivity technology. Security element (SE) manages the security aspects. The architecture of a mobile phone allows different implementations of SE:
By guest author Nalini Kumar Muppala Wallets and key chains appear to be next on the list for convergence as the smartphone juggernaut rolls on. Near field communication (NFC) is the technology that promises to enable this. The promise and allure of NFC in phones are to not just make the wallet leaner and the
By guest author Nalini Kumar Muppala Retailers such as Target have recently started accepting coupons from smartphones. However, in much of the Western world one still has to make in-store electronic payments with a plastic card. Consumers in advanced mobile markets such as Japan and South Korea routinely pay using their phones.