LinkedIn is a professional business networking site founded by Reid Hoffman in 2003. It allows members to showcase their profiles and caters to the age 25-65 professionals demographic. It generates revenues via subscriptions and advertising. Recruiters use the site to tap talent, and is LinkedIn’s primary revenue generating segment. In 2003, LinkedIn secured $4.7 million
Rupert Murdoch wants Dow Jones. The Bancroft family realizes that they are falling behind. Even though, they own the Wall Street Journal, America’s most important business newspaper and website, they have not been able to capitalize on the brand enough amidst upheavals due to the Internet. Murdoch sees the opportunity to build a global Business