Best of Bootstrapping: Bootstrapped Using a Paycheck to Techstars and Acquisition

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  In previous stories, we showed you how entrepreneurs bootstrapped with a paycheck and then got into Y Combinator with a validated business. With Blueprint Registry, we show you the same strategy in this conversation from 2017 as executed by Co-founder Nevin Shetty to get into Techstars.

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Best of Bootstrapping: Bootstrapped with a Paycheck to Techstars and Acquisition

If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. In a previous story, we showed you how Jas Grewal bootstrapped his company CareSkore with a paycheck and then got into Y Combinator with a validated business. With Blueprint Registry, we show you the same strategy as executed by CEO Nevin

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Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 7)

Sramana Mitra: How much investment did you get from Techstars? Nevin Shetty: Techstars always puts in $100,000. Sramana Mitra: How much equity did you give for that? Nevin Shetty: Around 7%. Sramana Mitra: You raised more money coming out of Techstars?

Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 6)

Sramana Mitra: The customer acquisition is Facebook primarily? Nevin Shetty: It’s transitioning now to Pinterest. You have to think about where your users live. A lot of couples, who were recently engaged, go to Pinterest for inspiration for their wedding. As they’re looking for inspiration for their wedding, they see Blueprint there. Potentially, they come bock to Facebook

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Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 5)

Sramana Mitra: Facebook is unique in its targeting capabilities. Talk about how you took advantage of that. What was the segment you were going after? What segment was converting for you? What did you learn about these nuances of positioning? Nevin Shetty: As a wedding registry, we targeted people who were engaged. Sramana Mitra: The

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Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 4)

Sramana Mitra: One clarification, both you and Liz kept your jobs while you were raising this convertible note round. For the whole time? Nevin Shetty: Yes. That’s the amazing part. It was just the two of us working part-time. From across the nation, Lizzie had moved at this point. Sramana Mitra: Where is she? Nevin

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Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 3)

Sramana Mitra: Did you go with offshore or onshore? Nevin Shetty: Since it’s very high-touch front-end stuff, we wanted someone we could meet with. We chose a dev shop in New York. They had done e-commerce before. Frankly, they just had very good project management. We were able to talk with them and think through

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Bootstrapping With a Paycheck to Techstars: Nevin Shetty, CEO of Blueprint Registry (Part 2)

Sramana Mitra: This is a big challenge. We do have entrepreneurs who are non-technical. Let me ask you one question before you go to the development portion. Before launching into this direction with your startup, you must have done some level of comparative analysis. Talk to me a little bit about what you unearthed in

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