Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 4)

Sramana Mitra: How long did it take you to get to a million dollars in revenue? Natalie Youn: It took until year two – around the end. Sramana Mitra: $5 million?

Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 3)

Sramana Mitra: The real issue is, can you find a niche that is not overcrowded? Every niche is so crowded. Doing advertising is not easy because keywords cost so much money. Maybe you were getting traffic from pee pads and potty training. Even that traffic, by now, is super expensive. What’s intriguing is that you

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Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 2)

Sramana Mitra: I’m trying to get to a little bit of a methodology here. Oftentimes, you do get positive bias or negative bias. It sounds like you were getting a false negative in this case where you were convinced about your own pain point, but the people you were talking to were giving you false

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Solo Entrepreneur to $10M+ Niche E-commerce Success: DoggieLawn Founder Natalie Youn (Part 1)

Natalie has done a superb job of positioning a niche product and building a great business starting solo. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? What kind of background?