SaaS customer relationship management (CRM) vendors Salesforce.com and RightNow recently reported second quarter results that beat estimates. Salesforce.com has been on an acquisition spree, acquiring eight companies over the year. What will be its next move? Let’s take a closer look.
According to Gartner, worldwide CRM market revenue was up 12.5% to $9.15 billion in 2008, and Salesforce.com continues to rise rapidly with a 10.6% share. The company recently announced its social networking product Chatter, which was inspired by Facebook and Twitter. While Chatter has been developed in-house, rival SaaS customer relationship management (CRM) vendor RightNow is