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News Corp’s Vertical Posturing

Posted on Tuesday, Jun 5th

News Corp has just acquired Photobucket in a strategic move to monetize its MySpace asset. My prior writings leading up to this acquisition are below: * News Corp : Bewildered Pioneer * Monetize the MySpace Parasites * Web 3.0 and Photobucket * Web 3.0 & Photo Sharing : Overview * Web 3.0 & Photosharing :

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Web 3.0 & Photo Sharing: Synthesis

Posted on Thursday, May 31st

Photo sharing is one of the top segments online and the top 10 photo sharing sites in the US draws as many as 50 million users every month. According to Hitwise, 4.9% of all Internet traffic went to the top 20 social networking sites like YouTube, MySpace, Photobucket, Flickr and Facebook, making photo sharing one

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Web 3.0 & Photobucket

Posted on Wednesday, May 23rd

We have discussed an overview of the photo sharing industry and Flickr and here we will take a look at Photobucket’s offering from a Web 3.0 perspective. Photobucket, founded in 2003, by Alex Welch and Darren Crystal is an image hosting, video hosting, slideshow creation and photo-sharing site. VCs including Insight Venture Partners and Trinity

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Web 3.0 & Photo Sharing: Overview

Posted on Monday, May 21st

Photo sharing is one of the top segments and in the US the top 10 photo sharing sites draws around 50 million visitors each month. In this series, we will evaluate the category against the web 3.0 framework. Photo sharing is gaining in popularity fueled by its online community features, which allow millions of users

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Monetize the MySpace Parasites

Posted on Wednesday, Apr 18th

I recently wrote a piece called News Corp: Bewildered Pioneer, where I discussed the rather low rate of monetization of MySpace, News Corp’s crown jewel in the online space. Following that, MySpace blocked Photobucket, Photobucket whined, the media went up in arms against News Corp. This is exactly what I would have done if I

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News Corp: Bewildered Pioneer

Posted on Wednesday, Apr 4th

News Corporation is a $27 billion diversified media and entertainment company. The Company operates in eight business segments: Filmed Entertainment (Twentieth Century Fox), Television (Fox Television Stations), Cable Network Programming (Fox News Channel), Direct Broadcast Satellite Television (Sky Italia, BSkyB), Magazines (The Weekly Standard) and Inserts, Newspapers (The Sun, New York Post), Book Publishing (HarperCollins),

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Online Focus Groups

Posted on Friday, Jan 5th

Robert Young writes a very pertinent piece: For Social Networks, 2007 is all about MONEY. College Kids & Teenagers, two very important demographics within the social networking phenomenon, could, however, be effectively monetized and advertising dollars from Coke, Pepsi, Nike, GAP, Adidas, Bebe, Cover Girl, etc. can easily be harnessed by acknowledging the fact that

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Segmented MySpace

Posted on Thursday, Aug 3rd

Techcrunch has an interesting piece on Eons, a MySpace for older users, so to speak. The comments are very interesting. My thesis is that the concept of social / professional networking and community building in a targeted mode will filter down to every aspect of society. This means, your alumni association will have its own

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