Monetizing People Search: MyLife.com CEO Jeff Tinsley (Part 6)

SM: What is the benefit of having a paid personal profile? JT: By having a profile you can get access to the actual directory for your own benefit and be notified when people search for you. The demand for people finding each other is so huge it is shocking.

Monetizing People Search: MyLife.com CEO Jeff Tinsley (Part 5)

SM: I have to believe that you could tell us what the top five reasons people pay to search on your site are. JT: Very broadly, the two primary reasons people search are because they want more information about a person and they want to get in touch with a person. About 60% of our

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Monetizing People Search: MyLife.com CEO Jeff Tinsley (Part 4)

SM: Essentially, you have created a search engine for people where you crawl the Web and put information together? JT: Correct. You can run a search in one place to get information about anyone. You can also find your own record and find out who has been searching for you. Some people who search for

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Monetizing People Search: MyLife.com CEO Jeff Tinsley (Part 3)

SM: What did you do after being the CEO of GreatDomains? JT: We ran into a company which at the time was called Snowball and which eventually became IGN. They were performing terribly as a publicly traded company. Their market cap was below their cash on the balance sheet. I approached them about a property,

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Monetizing People Search: MyLife.com CEO Jeff Tinsley (Part 2)

SM: If you did not have the original idea, how did you wind up as the CEO and the largest shareholder? JT: I got a little bit lucky. I had met the founders of that business because I was trying to work on putting real estate online. I contacted them because I saw an ad

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Monetizing People Search: MyLife.com CEO Jeff Tinsley (Part 1)

Jeff Tinsley is the founder and CEO of MyLife. He created the company in 2002 under the name Reunion.com after meeting his wife at his 10-year high school reunion. The company now has a membership of more than 50 million. Prior to MyLife, Tinsley was a founder and CEO of GreatDomains.com, the world’s leading secondary

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