Vertical Strategy MSN (an abbreviation of Microsoft Network) is a collection of Internet services provided by Microsoft. MSN provides a range of Internet services and it services have changed significantly since its release. We will take a look at the Company’s various online businesses below, with a special emphasis on its verticals. Horizontal Search MSN
Conclusion We have had a look at eBay’s business and verticals and discussed them from a Web 3.0 perspective over the last few days. eBay has been experiencing a slow down in its growth rate. Skype is struggling and the Company is working on better monetizing Skype. PayPal on the other hand has been doing
Conclusion Yahoo! Inc. is a leading Internet brand and one of the most trafficked Internet destinations worldwide with 460 million worldwide unique visitors. About 88% of total revenues for the fiscal year 2006 came from marketing services. The largest segment of it comes from search advertising. Of late, Yahoo’s financial performance has been mediocre compared
Vertical Strategy Yahoo! is the most popular portal in the world and is present in almost all the important verticals. We will take a look at the Company’s various online verticals below. Finance Yahoo! Finance provides financial information, tools and advice on personal financial management. The site is among the top five finance sites. The
Acquisition Targets In the past one year, Viacom has acquired Quizilla, Harmonix Music Systems, Atom Entertainment, Xfire, and Y2M: Youth Media & Marketing Networks. These acquisitions are strategic and fit well into the Company’s overall theme of youth focused entertainment. Viacom, through its Nick brand, is popular among the kids. Presumably, the Company would acquire
Vertical Strategy Viacom’s Internet properties are targeted to the youth and the young at heart. Entertainment for the youth market is the underlying tone in all its digital properties. The Company’s sites cater to Pre-teens, Teens and College Kids through its portfolio of Nickelodeon, MTV, Comedy Central and VH1 sites. It has created a niche
Introduction Viacom, Inc. is a leading entertainment conglomerate operating through two segments: Media Networks, which includes MTV Networks and BET (Black Entertainment) Networks, and Filmed Entertainment, which includes Paramount Pictures Corporation and Famous Music. The Company owns some of the most popular entertainment brands in the world including, BET, Famous Music, MTV, VH1, Nickelodeon, Nick
Vertical Strategy Gannett in partnership with Belo Corporation, The McClatchy Company, Tribune Company and The Washington Post Company owns Classified Ventures. Classified Ventures’ objective is to collectively capitalize on the revenue growth in the online classified advertising categories of automotive, apartments, and real estate. Gannett’s various positions in the verticals are sometimes held by the