Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 6)

By Sramana Mitra and guest author Sudhindra Chada SM: Is that normally in terms of blogs? DF: Blogging is a big part of it. Twittering is a part of it. Brainshark is a part of it, putting out rich media communications in the community. So, the social media world in my view is just another

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Thought Leaders In Sales 2.0: Dave Fitzgerald, EVP Of Sales And Marketing, Brainshark (Part 4)

By Sramana Mitra and guest author Sudhindra Chada SM: Enterprise sales cycles tended to be pretty long, especially when there was a complex sale involved. What you are saying is today, you may have figured out a way to use these sales 2.0 techniques to shorten that sales cycle. Is that a fair statement?