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motionpoint
Managing Multiple Pivots While Scaling to $50 Million: MotionPoint CEO Will Fleming (Part 7)
Sramana Mitra: How much of this is already in the market and how much of this is still in development? Will Fleming: It’s hard to quantify but some is in the market in terms of capability baked into the current offering. Certainly, the majority is in development. Sramana Mitra: This part of the pivot has
Managing Multiple Pivots While Scaling to $50 Million: MotionPoint CEO Will Fleming (Part 6)
Sramana Mitra: When you were describing this localisation thing, I was thinking, “Okay, it’s not just doing a site in another language. Selling in another geography is a whole different ball game.” Will Fleming: Exactly. Our customers were telling us this and we were thinking, “That’s not our business. We don’t have this capability and
Managing Multiple Pivots While Scaling to $50 Million: MotionPoint CEO Will Fleming (Part 5)
Sramana Mitra: I’m going to ask a couple of details about the structure of the business. What is the average deal size of one of these clients? Are we talking in the hundreds of thousands or millions? What average size contracts are these? Will Fleming: We do deals as small as tens of thousands and
Managing Multiple Pivots While Scaling to $50 Million: MotionPoint CEO Will Fleming (Part 4)
Sramana Mitra: Website translation. Wow! That’s completely different. Will Fleming: It sounds completely different. Our target market for the brochures were the largest retailers in North America. We met with nearly every one of the top 20 or 25 retailers. We had great visibility into this common problem. It was interesting to us that all
Managing Multiple Pivots While Scaling to $50 Million: MotionPoint CEO Will Fleming (Part 3)
Sramana Mitra: What happens after that? Will Fleming: In 1999, we hung up a shingle to be consultants. That was our way to be exposed to people and projects while we were trying to sort through what we were going to do next. We wanted to start another business. We didn’t have that business in
Managing Multiple Pivots While Scaling to $50 Million: MotionPoint CEO Will Fleming (Part 2)
Sramana Mitra: What was the idea in that business plan that you were signing up for? Will Fleming: The original idea was to introduce a unique product to certain types of retailers with an emphasis on convenience store chains, drug store chains, and grocery chains. The thought was that we would start with two particular
Managing Multiple Pivots While Scaling to $50 Million: MotionPoint CEO Will Fleming (Part 1)
Will and his partner started with a somewhat flawed business idea, but has successfully built up to a $50M company. Along the way, pivots had to happen, and are still happening. Interesting study in customer-driven strategy. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what
