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mort fertel
SudShare CEO on Bootstrapping a Two-Sided Marketplace
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. This is an insightful story of how SudShare CEO Mort Fertel’s family has built an interesting two-sided marketplace business for outsourcing laundry services. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? In what
Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 5)
Sramana Mitra: So, from 2017 to about 2020, that’s the phase when you crossed the million dollar milestone. Then COVID accelerated your situation. What happened? Mort Fertel: On the customer side, I mentioned what happened there. It’s a hypothesis. I can’t prove it. I think that with life being so precious and that idea being
Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 4)
Sramana Mitra: I’ve got two nuggets out of your initial story. One is using Indeed to get some of the sell side going. Then really building in virality into the app. On the buy side, laundry services Google keyword search. I take it you were self-funding this company. Mort Fertel: Yes. Sramana Mitra: The business
Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 3)
Sramana Mitra: What about on the sell side? Mort Fertel: It might be interesting to note that the first sudsters – what we call the washers – were my wife and I. That didn’t last long. That’s how we started. The key to the growth of the platform has been the same thing. Create a
Bootstrapping a Two-sided Marketplace: Mort Fertel, CEO of SudShare (Part 2)
Sramana Mitra: Who built the company? You or your son? Mort Fertel: Both. We’re co-founders. Sramana Mitra: The idea sounds great. It came out of your personal observation of your wife’s woes with laundry. It sounds like your son has the technical expertise. What was he doing at that time when he decided to put
Bootstrapping a Two-Sided Marketplace: Mort Fertel, CEO of SudShare (Part 1)
This is an insightful story of a family that has built an interesting two-sided marketplace business for outsourcing laundry services. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born and raised? In what kind of background?
