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- The Accelerator Conundrum
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monetizemore
The Story of a $9M Lifestyle Business: Kean Graham, CEO of MonetizeMore (Part 7)
Sramana Mitra: Now we’re talking 2015 and you’re trying to recover from this fiasco. Kean Graham: This was the beginning of 2014. Sramana Mitra: You did this $2 million in 2013 and early 2014, you had this fiasco. That revenue was basically being forfeited. Kean Graham: Yes, all revoked. Sramana Mitra: What was the recourse?
The Story of a $9M Lifestyle Business: Kean Graham, CEO of MonetizeMore (Part 6)
Sramana Mitra: Talk a little bit about what was in the product that drove that much increase. What did you do in the product that allowed you to go to that level of scaling? Kean Graham: Because the product is intrinsically scalable and because we were leveraging Google’s technology, we were able to take all
The Story of a $9M Lifestyle Business: Kean Graham, CEO of MonetizeMore (Part 5)
Sramana Mitra: It makes a big difference. At this point, were you still a solopreneur or were other people in the picture? Kean Graham: There were other people in the picture. I hired my parents part-time. I outsourced certain operations to other people. We were looking into certain partnerships at that time. I was getting
The Story of a $9M Lifestyle Business: Kean Graham, CEO of MonetizeMore (Part 4)
Sramana Mitra: Interesting. The reason why I’m curious about what you’re describing is that I have done quite a lot of travel. I continue to work while I’m traveling. At one time, I was calling my colleague in New Jersey. I said, “Guess where I’m calling you from? I’m calling you from a cave in
The Story of a $9M Lifestyle Business: Kean Graham, CEO of MonetizeMore (Part 3)
Sramana Mitra: You started doing this in 2008 you said? Kean Graham: 2010. Sramana Mitra: In 2010, you basically worked with your prior employer and figured out how to increase their revenue. When did you add team members to this process? Kean Graham: About the third year. For the first three years, I was outsourcing.
The Story of a $9M Lifestyle Business: Kean Graham, CEO of MonetizeMore (Part 2)
Sramana Mitra: When you double-click down on that goal and thought about what kind of a business would fit that model, talk to me about all the different ideas that went through your mind. Kean Graham: A lot of ideas. Sramana Mitra: That’s precisely what I want to do. What was the process of figuring
The Story of a $9M Lifestyle Business: Kean Graham, CEO of MonetizeMore (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Kean wanted to be able to build a digital business that he could work on from anywhere in the world, a lifestyle business that fulfils a very specific desire. Read his fascinating story, as the business has now started to scale. Sramana Mitra: Let’s start at
