Sramana Mitra: Are there any other trends or broad industry directions you would highlight? Bill Seibel: What we have to do is make sure we understand and deliver on any device that we have. Half of the companies in the world might make an argument that iPhones are dominating and are going to continue to
Sramana Mitra: Interesting. Let’s talk about another example. Bill Seibel: For the New York Post, we built the Android version and the Kindle Fire version of the publication, which is mostly around the device, but we also architected and built the subscription management on the back end. We do all the management of subscriptions and
SM: Let’s go to a higher level industry state of the union scenario. In your work, would it be fair to say this whole mobile interface of enterprise app layer is largely missing right now? BS: Yes, but I think it’s also fair to say, if you would ask most CIOs now, they wouldn’t realize
Sramana Mitra: I’m trying to understand what are the customers trying to accomplish. You’re doing a sales training application. So, they’re trying to deploy sales training on the iPad? Lori Cohen: No. Basically, we spent a lot of time with their sales force to understand what a-day-in-the-life is like. What do they do? How do
Sramana Mitra: Let me make an observation based on the two examples you’ve given so far, and we can go into other examples. Just on the two that you’ve cited, these are two large companies. In the first case, they are actually transacting business on the mobile device, right, based on the application that you’ve
The convenience of mobile devices cannot be denied. People shop, work, and interact with friends through iPhones, BlackBerrys, or Androids, anywhere, at any time – hence the name of the company I’ll be discussing in this interview. Mobiquity has taken that idea of using mobile for business and run with it. The company, which has offices