Sramana Mitra: So you have a platform strategy and are encouraging companies to build on top of that? Khris Loux: Exactly. We don’t build any experiences on our own platform. We build the platform software community to build on top of it.
Sramana Mitra: Does that necessarily need to change? You do have a proxy and the kind of streaming economy you are talking about, which is working just fine on a CPC/CPN basis. One thing I have observed is that if too many things need to change for your vision to become a reality, then the
Sramana Mitra: That is very interesting. What do you charge? What does ESPN pay you for something like this? Khris Loux: It is use based. It is like a cellphone plan – according to page views. Up to $100 million is a certain price. Up to a billion is another price. It is like a
Sramana Mitra: How does the consumer access that experience? Where do you show up? Does the stream show up on my Facebook page or on NBC’s site, where you are having an engagement with the Law & Order cast? Help us to understand how it is deployed.
Sramana Mitra: Technologically, that is a very different implementation. Is that something you do as well? It is more about crawling the web and finding out who is talking about a particular stock as opposed to more of a real-time communication platform?
Sramana Mitra: Who are your customers? Khris Loux: Major media properties like Disney, ESPN, NBC Universal, or Universal Music. Those types of sites that have rich and deep content, and they have access to resource material. For instance, Universal Music has Lady Gaga and Eminem as musicians that are part of their agreements. They thus
Khris Loux is the CEO and co-founder of Echo, the world’s first and largest real-time web platform. Khris has a bachelor of science with a double major in economics and finance and a minor in computer science from Mount Saint Mary’s College in Maryland. In this interview he talks about how the web is transforming
Sramana Mitra: These changes will have to be integrated. Let me tell you how we have designed a product or an environment in which we run our virtual incubator. It is not a simple design. We have video lectures and case studies. The video lectures are recorded videos. Then we have case studies that go