Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 1)

Steven Levy is the chief executive officer at Verivo Software. Prior to accepting his current position of CEO in 2010, Levy served as a member of the Verivo Software’s board of directors. As CEO, he has led the company in dramatic growth, increased product investment, and expanded the reach of sales through his ability to

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Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 7)

Sramana Mitra: Can you identify open problems for our readers? What is missing out there? What would you like to do if you had certain other resources available to you? Calvin Carter: There are a lot of opportunities in the mobile space since it is a phenomenal space to be in. It is growing, it

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Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 6)

Sramana Mitra: Are you familiar with a company called Trion Worlds? Calvin Carter: No. SM: Trion is a really hot gaming company. They work in collaboration with HBO and they released a TV series and a game together. The program is called Defiance.

Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 5)

Sramana Mitra: Give us an example of some of those different experiences on the second screen. Calvin Carter: I watch [the TV show] “Homeland.” The thing I like about it is that you think you know what is going on. The next moment you say, “I can’t believe that just happened.” Then you are not

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Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 4)

Sramana Mitra: Where do you think the car mobile interface will be in the middle of 2013? Calvin Carter: Cars have a very long engineering cycle. You are starting to see interfaces that are completely different from anything you have ever seen before. CTIA and CES, for example. In the last two years I have

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Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 3)

Sramana Mitra: Tell us a bit about what you did with NPR. What was special? How is that relevant today and where is that app going? Calvin Carter: When we first approached the challenge of what you do with an amazing brand like NPR, continually building a body of content as well as an archive

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Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 2)

Sramana Mitra: Were you charging for these apps? Calvin Carter: Yes. In 2008 the only way we could build a business and [earn] revenue was to charge for the apps. There was no in-app purchase model that exists today. That came out later. The only way to make money with apps was charging for the

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Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 1)

Calvin Carter is the founder and president of Bottle Rocket, one of the market leaders in high-end mobile app development. In this interview he describes the development of mobile apps from his company’s standpoint and shares his vision of mobile apps and the future of mobile apps. He also gives us an interesting definition of

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