Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 1)

Asher Delug is the chief executive officer of Airpush, a company that was named the “Best Mobile Ad Network” at the 2012 Mobile Excellence Awards. The company currently runs more than 10,000 live ads on more than 110,000 apps and counts with a network of more than 5,000 advertisers. In this interview, Asher describes Airpush’s

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Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 2)

Sramana Mitra: What are the top five applications that are ubiquitous, and that you have to manage on behalf of your customers? Lori Sylvia: One of the key use cases for our management platform is to be able to do firmware over the air [to send] updates.

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 1)

Lori Sylvia is the executive vice president of marketing at RedBend Software. Lori has more than 20 years of experience in marketing and is specialized in mobile, networking and telecommunications, having worked for General Dynamics and in several venture-backed startups like Indus River Networks. In this interview she addresses RedBend’s software management capabilities – provided

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Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 6)

Sramana Mitra: The point is that even if you are trying to build an enterprise software developer network around your platform, it is still a different strategy from selling the platform to enterprises for them to use and build their own apps. We are definitely seeing a trend from a lot of technology companies trying

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Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 5)

Sramana Mitra: Numerous companies come through in this series that are working in that area. We are tracking that trend. Steven Levy: We have gone through a bunch of changes to our own product and technology. If you look back and look at how the web developed, the first tools that came out tried to

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Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 4)

Sramana Mitra: Where your technology is shining is where you have composite apps that span multiple different systems. Steven Levy: You have it exactly right. You can imagine that those apps’ integration is difficult to do – that is one of the things we provide key value in. When you do that integration, you go

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Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 3)

Sramana Mitra: Let’s do some use cases. What verticals do you have maximum adoption in? Steve Levy: The verticals we have maximum adoption in are those that have been early adopters of mobile apps themselves: financial services, healthcare, business services and transportation, manufacturing, etc. A very common application would be in business services, where people

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Thought Leaders in Mobile and Social: Interview with Steven Levy, CEO of Verivo Software (Part 2)

Sramana Mitra: In that case, let’s start by describing what that technology is and then we will get to the use cases. Steven Levy: Our primary product is a software platform. This platform is used to both build and operate in run-time and managing control the apps enterprises need. If I wanted to build a

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