Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 5)

Sramana Mitra: That is extremely valuable. Asher Delug: I agree. There is no other company in the world that has that particular data asset. Other companies, like the ones I mentioned, have very interesting data assets. But the nature of ours is unique.

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 6)

Sramana Mitra: Interesting. I wonder how successful that business is. Lori Sylvia: I think they are pretty successful. They found a very niche market, and they do well. They are the number one luxury brand. Another example of a service is provided by Panasonic. They are a very forward-thinking company. They have a line of

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 4)

Sramana Mitra: Can you talk about the other side of the differentiation coin – the data side? Asher Delug: For the first few years of mobile, the big complaint by advertisers and the reason why mobile ad rates have stayed so low compared to desktop rates is because until very recently, mobile has not had

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 3)

Sramana Mitra: Tell us more about these three patent-pending ad formats and what is special about them. Asher Delug: Our three patent-pending formats are unique. One is the push notification ad. This is an opt-in, so the user opts in and then starts receiving about 1.5 notification ads a day. The ads are shown in

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 5)

Sramana Mitra: Do you have any observation on language issues? There are several markets that are not English speaking. If you look at the Arab world, for example, they are mostly not English speaking. India, as another example, is vastly not an English-speaking market. There are maybe 50 million to 60 million English speakers, but

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Asher Delug, CEO of Airpush (Part 2)

Sramana Mitra: How are you, as a mobile ad network, responding to the real-time bidding (RTB) trend? Asher Delug: We are focusing the company very much on RTB at this point. An initiative we launched recently was our DSP (demand side platform). It allows the 5,000 mobile advertisers that are using Airpush today, which range

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 4)

Sramana Mitra: You talked about three specific segments – carriers, enterprise, and automotive. What are some unsolved problems that are on your radar? Lori Sylvia: One of the big trends we see in mobile is the disruption that Android caused, but also the huge opportunity caused by it. There are hundreds of manufacturers that are

Read Full Article »

Thought Leaders in Mobile and Social: Interview with Lori Sylvia, EVP of Marketing at RedBend Software (Part 3)

Sramana Mitra: What about the automotive side? Lori Sylvia: For automotive right now, there is a strong interest that is coming for mobile software management, and that is to be able to have the ability to remotely manage the software assets inside the car. It is moving to the digital cluster as well as to

Read Full Article »