Thought Leaders in Mobile and Social: Bill Seibel, Founder and CEO of Mobiquity (Part 3)

Sramana Mitra: I’m trying to understand what are the customers trying to accomplish. You’re doing a sales training application. So, they’re trying to deploy sales training on the iPad? Lori Cohen: No. Basically, we spent a lot of time with their sales force to understand what a-day-in-the-life is like. What do they do? How do

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Thought Leaders in Mobile and Social: Bill Seibel, Founder and CEO of Mobiquity (Part 2)

Sramana Mitra: Let me make an observation based on the two examples you’ve given so far, and we can go into other examples. Just on the two that you’ve cited, these are two large companies. In the first case, they are actually transacting business on the mobile device, right, based on the application that you’ve

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Thought Leaders in Mobile and Social: Bill Seibel, Founder and CEO of Mobiquity (Part 1)

The convenience of mobile devices cannot be denied. People shop, work, and interact with friends through iPhones, BlackBerrys, or Androids, anywhere, at any time – hence the name of the company I’ll be discussing in this interview. Mobiquity has taken that idea of using mobile for business and run with it. The company, which has offices

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 7)

SM: That’s exactly why I’m probing. How do you seed it? You have made a very, very clear case of how Orabrush has done a systematic job of creating content, building a channel, episode by episode, and then driving traffic into that channel through PPC advertising and driving subscriptions and so forth. JA: If you

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 6)

Sramana Mitra: In principle I agree with you. But the point that you’re making is true, assuming that the people who come in through pay-per-click into the YouTube channel subscribe to the channel. If they don’t subscribe to the channel, then you have to bring them back over and over again. Jim Ackerman: Correct. And

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 5)

SM: How does a “YouTuber” push somebody else’s video through her channel? JA: Just by liking it. SM: So, whatever video anyone likes gets promoted to that person’s entire channel? JA: Yes. Other people can see what your favorites are and what your likes are. And just like Facebook and other things, when you like

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Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 4)

Sramana Mitra: Based on what you’ve studied of YouTube marketing, aside from PPC advertising, which is a very expensive form of advertising, what other types of marketing mechanisms are working when it comes to seeding the YouTube channel?

Thought Leaders in Mobile and Social: Jim Ackerman, Founder of Ackermania Creative (Part 3)

Sramana Mitra: And that’s a classic consumer product situation. So, let’s continue. I think we’re in sync. The net of all this discussion is that there’s a certain barrier to entry based on the quality of the videos. The reason I probed a bit is because funny is not the only vector by which you

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