Sramana Mitra: How much of this kind of work is happening on mobile apps versus on a regular web application? Samar Singla: A lot of our work is server side. I would say almost all of these are mobile first. When they get traction, they typically start something on the web. Essentially, it is more than
Sramana Mitra: It sounds like you are producing these kinds of applications also for large companies. Is the McDonald’s example a real example? Samar Singla: McDonald’s is not a real example. We have done something for Coca-Cola. We have done two marketplaces for them. I cannot disclose the projects. They are, very soon, going to be
Samar Singla: How do we build up marketplace components? It could be peer-to-peer marketplace. In that case, there are some more steps to the marketplace. Finally, there’s the user side mobile application. Then there will be a billing component. If you look at these, there are probably about 10 such modules, which we have developed
Samar Singla has built an interesting Outsourced Product Development company by latching onto the trend of developing mobile marketplaces a la Uber for large and small customers. This interview is an exploration of the mobile marketplace trend based on his experience catering to a variety of customers. Sramana Mitra: Tell us about Click-Labs. What do
Sramana Mitra: Is this a venture-funded company or did you take the proceeds from the SmarTeam acquisition and build this organically? Avinoam Nowogrodski: When it started, I was funding this company myself. We have raised $90 million today from VCs. The last round was $35 million that was announced two weeks ago. We got $35
Avinoam Nowogrodski: Many people have tried to fix this issue of how to drive collaboration that matters. As you were saying, technology has changed a lot. The real impact of cloud on companies is that it makes companies real time. If I go right now to Salesforce and I look at the report, I will understand
Sramana Mitra: You’re talking about inter-departmental bridging essentially. You are talking about CRM servicing the closing of the deal in sales and then you’re introducing a bridge into professional services on actually implementing the deal. There’s a project management and staffing that you’re now bringing into the CRM workflow. Avinoam Nowogrodski: Absolutely, you got it
Sramana Mitra: What you’re saying of course requires a lot of integration with other systems. If you’re talking about customer interactions, then you’re talking about the CRM system. Now we’re talking about some sort of a portal that brings together all of these integration elements? Avinoam Nowogrodski: Not necessarily, although you’re raising a very good point.