Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 4)

Sramana Mitra: I think what you’re pointing out is if you do have a more restricted area, then you do have the opportunity to optimize the time window when you send your messages. Frank Dale: Absolutely, and make sure you’re tracking them. I know that sounds funny; that’s a basic business practice. But I think

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 3)

Sramana Mitra: From a best practice point of view, how often can you trigger this kind of intrusion? You are asking a customer to take time to do something on your behalf. How often can you do that? Frank Dale: That’s a good question. It’s going to depend heavily on the audience and the relationship.

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 2)

Sramana Mitra: What kinds of customers do you work with, and what kinds of behavior do you see in your customers in terms of social media marketing adoption? Who’s succeeding? Who’s failing? And why? Frank Dale: Those are good questions. We work with a broad range of customers. We work with both B2C and B2B

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Thought Leaders in Mobile and Social: Frank Dale, CEO of Compendium (Part 1)

When it comes to effectively attracting new business, content marketing is one of the latest successful trends. If you’ve ever worked with WordPress, Type Pad, Movable Type, or even Blogger, you may have noticed they have a few things in common. Rest assured that although the aforementioned blogging platforms may have a few similarities, they’re

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Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 6)

Sramana Mitra: What is Salesforce’s reaction to what you are doing, or Jive’s reaction to what you are doing? Penny Herscher: I believe it’s positive. SM: Do you have relationships with them? PH: Yes. We talk to them.

Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 5)

Sramana Mitra: What does it take, in terms of infrastructure, on the back end to process that much information? Penny Herscher: For us or for the customer? SM: For you. PH: We have a data center. We do it all in our data center.

Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 4)

Sramana Mitra: So, that’s your primary user interface, Jive or Chatter or whatever? Penny Herscher: Jive, Salesforce. It’s typically Salesforce.com CRM, Chatter, Jive, SharePoint, or the iPad. SM: OK. PH: Or a push in email. Then clients think they’re getting it in Outlook. Salespeople don’t need another tool. What they need is a workflow where

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Thought Leaders in Mobile and Social: Penny Herscher, CEO of FirstRain (Part 3)

Sramana Mitra: I’m sure social media are creating whole new opportunities for your business. Why don’t we explore that, especially if you have specific customer examples? Penny Herscher: There are two aspects that are social that are really impacting the workflow of the sales and marketing person. The first is, obviously, social media content. Twitter

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