Thought Leaders in Mobile and Social: Mike Afergan, Senior VP & GM of Web Experience Business Unit, Akamai (Part 3)

Sramana Mitra: Let’s take the situational complexity and performance topics. Could you talk about at what point is each of these problems being solved? Who is solving what part of this diversity? Is it the Web experience owner? What part of the problem is he solving? What part of the problem is an infrastructure vendor

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Thought Leaders in Mobile and Social: Mike Afergan, Senior VP & GM of Web Experience Business Unit, Akamai (Part 2)

Sramana Mitra: On those two trends, from where you sit at Akamai, how does that affect what you offer and what your customers are looking for from you to support those trends? Mike Afergan: There are a lot of things that come from those trends, a lot of exciting things. I’d focus on three trends

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Thought Leaders in Mobile and Social: Mike Afergan, Senior VP & GM of Web Experience Business Unit, Akamai (Part 1)

Those who read my blog regularly will recognize the company Akamai. I have featured it in several Technology Stocks posts as well as in an interview with Willie Tejada for my Thought Leaders in Cloud Computing series and an interview with Tom Leighton for Entrepreneur Journeys. Since being founded in 1998, Akamai has been a

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 6)

Sramana Mitra: If I were an app developer, and I wanted to mash up some Dark Knight content and use Dark Knight characters to build an app or game, today, I have to go through a proper licensing process, correct? David Aronchick: Yes. There are variety of things you would need to do. The unfortunate

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 5)

Sramana Mitra: In which direction do you think the business is going to go? Is it going to be that movie executives would want to chop up their content and distribute through your website or YouTube for marketing purposes? Or do you think this is going to be the kind of monetization opportunity you were

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 4)

SM: So, if I were a marketer thinking about how to use your  capability, and let’s say I work for a movie studio, one of the things I would want to do when a new movie is coming out is to release a whole bunch of clips on your site so that there’s lots of

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 3)

Sramana Mitra: Would you give me an example? Dvaid Aronchick: Sure. Let’s say you’re a big fan of the Most Interesting Man in the World [from the Dos Equis beer ad campaign], and you type in “I don’t always drink beer,” for example, which is from that [campaign]. It will come up as a search

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Thought Leaders in Mobile and Social: David Aronchick, Co-Founder and CEO of Hark (Part 2)

SM: What about formats? DA: We’re an audio sound bite site. SM: So, you need MP3 or WMA, those kinds of formats? DA: Exactly. We also do like images associated with that content and any text or description as well.