Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 6)

Sramana Mitra: It sounds like it is a fairly immature industry, both on the targeting and the tracking sides. What is happening is quite inaccurate. Gil Dudkiewicz: It is an industry that is booming in an unbelievable way. When I started this company three years ago, I did presentations and looked at projections – usually

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Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 5)

Sramana Mitra: There is a very large inventory of free games out there. You are moving from one part of the game to another, and there is an ad showing up in between. That is also very common, isn’t it? Gil Dudkiewicz: Absolutely. That is something we are doing as well. Because then the user

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Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 4)

Sramana Mitra: What other trends besides the call to action becoming more precise and location becoming a wider spread phenomenon do you see? Gil Dudkiewicz: One of the trends we are seeing in mobile is unique new ad units that didn’t exist before on the PC.

Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 3)

Sramana Mitra: So you are saying that as this evolves, the pay-per-call on the mobile side is going to be more of a call-to-action-based advertising metrics? Gil Dudkiewicz: You have more options in a pay-per-action than you have on the PC. For example, a few days ago I got a Starbucks gift code. I can

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Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 2)

Sramana Mitra: Does that mean you are operating largely within the same target audience – the same value of, How many ads I can show at what CPM? Is that all reasonably similar? Gil Dudkiewicz: It is segmented, and there are different use cases among different countries. But the scale of what we have is

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Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 1)

Gil Dudkiewicz is the chief executive officer of StartApp, a monetization and distribution platform for mobile apps. Gil holds an MBA from UC Berkeley and a B.Sc. in engineering from Technion. In the past he founded several successful companies and helped build up SweetIM, which achieved more than 100 million downloads and ended up being

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