Sramana Mitra: They’re all mobile but because of the form factor differences, usage models and usage packages tend to be different. Mark McCormick: So, imagine how complicated my job is. SM: Yes. MM: We have to experiment and be always ahead of not just those form factors but the different interaction modes, the gestural modes.
Sramana Mitra: A couple of questions there. With the adoption of Mint, are we to expect that all banks, like Wells Fargo, are going to have to present a Mint-like solution on their websites? Mark McCormick: I like to describe it as the visual display of quantitative information. Instead of looking at quantitative information like
By guest author Nalini Kumar Muppala NFC: Outlook For a new technology to gain a foothold, it needs to be mature and enable scenarios that improve the user’s work flow, lifestyle, or both. Consistency, ease of use and reliability are essential for a new technology to take off. Winning trust is essential when money is
BOKU is a global online payment company with a new mobile payment service which enables mobile phones to pay for digital goods and social experiences across the web. The company gets mobile users access to bank-grade technology, creating a viable and accessible market for consumers, publishers and carriers. Since most people today don’t have a
SM: How do you view the competitive landscape both internationally and in India? SS: Quite honestly, I have not worried about the competitive landscape. Our opportunity is so large that I have to focus on the massive growth we have. The Indian market is so big that we have not looked at expanding beyond India.
SM: Where are you seeing traction in terms of income level? SS: It is unbelievable how wide our customer base is. We were sitting in a meeting with one customer who said it was a high-end niche product, and that they would be happy to roll it out but expected it would remain a niche
SM: Are other telecom operators adopting this model? What is the business model of your relationship with the telecoms? SS: mChek’s vision is to be a global consumer payments brand. The business model is inherently transaction-based, where we receive a percentage of the transaction. Over a period of time other telecom operators will be launching the product,
SM: When you joined, was it a commercially viable solution? SS: There was a big gap between the concept and a commercially ready solution. We had investments and a team and had to take the idea and build it into a large-scale enterprise system. That took 18 months.