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mobile apps
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 5)
Sramana Mitra: Give us an example of some of those different experiences on the second screen. Calvin Carter: I watch [the TV show] “Homeland.” The thing I like about it is that you think you know what is going on. The next moment you say, “I can’t believe that just happened.” Then you are not
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 4)
Sramana Mitra: Where do you think the car mobile interface will be in the middle of 2013? Calvin Carter: Cars have a very long engineering cycle. You are starting to see interfaces that are completely different from anything you have ever seen before. CTIA and CES, for example. In the last two years I have
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 3)
Sramana Mitra: Tell us a bit about what you did with NPR. What was special? How is that relevant today and where is that app going? Calvin Carter: When we first approached the challenge of what you do with an amazing brand like NPR, continually building a body of content as well as an archive
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 2)
Sramana Mitra: Were you charging for these apps? Calvin Carter: Yes. In 2008 the only way we could build a business and [earn] revenue was to charge for the apps. There was no in-app purchase model that exists today. That came out later. The only way to make money with apps was charging for the
Thought Leaders in Mobile and Social: Interview with Calvin Carter, Founder and President, Bottle Rocket (Part 1)
Calvin Carter is the founder and president of Bottle Rocket, one of the market leaders in high-end mobile app development. In this interview he describes the development of mobile apps from his company’s standpoint and shares his vision of mobile apps and the future of mobile apps. He also gives us an interesting definition of
Thought Leaders in Mobile and Social: Interview with Dan Hickey, SVP of Products at Alliance Health (Part 7)
Sramana Mitra: The situation that scares me a bit is a “blind leading the blind” situation. Dan Hickey: That view doesn’t give the consumer enough credit. In survey after survey, consumers say that their doctors are their most trusted people in their health ecosystem. Expert advice would be next to that, and peers come in
Thought Leaders in Mobile and Social: Interview with Dan Hickey, SVP of Products at Alliance Health (Part 6)
Sramana Mitra: I am talking about doctors helping in that engagement process. I think doctors have the issue of prescribing something to the patient, but the patient doesn’t do what has been prescribed. Then the doctor can’t help. Dan Hickey: That is right. I heard an example the other day where a doctor said, “When
Thought Leaders in Mobile and Social: Interview with Dan Hickey, SVP of Products at Alliance Health (Part 5)
Sramana Mitra: When you look at what happens in the industry, mobile, social, and technology in general are impacting the healthcare industry in a big way. What are some of the key trends you observe? Dan Hickey: I think it is the big push in healthcare right now. It is being done in a very
