SM: What would be helpful would be to double click down on some of those and give me some use cases. How are researchers using it? PL: Sure. Let’s say there’s a sales rep who needs to be connected with his inventory, and a particular life sciences company that makes medical devices needs to constantly
SM: Interesting vision. Besides these kinds of convergences that you’re predicting, the mobile phone, the wallet and the security key, where else do you point young entrepreneurs or early stage entrepreneurs to look for opportunities? SS: I think the other thing that’s critical is to say, hey, what business problems can I solve, on a
SM: The example that I was giving you earlier along the same lines has exactly the same argument because these corporate rewards and recognition merchandise vendors find an efficient channel to sell through, and with repeat purchase patterns and that’s very attractive to them. SS: That’s exactly right. SM: What do you see in terms
SM: What percentage of your clients are mobile clients? CR: I would say the mobile phone platforms drive about 60% of our revenue base, 65%. SM: What about media? CR: Media is about 15%. One thing about our company is we only deal with larger media companies. So, it’s a model we’ve perfected over the
SM: OK. Give me some examples of things that can be automated. Let’s say even 40%, 50%, 60% who knows, whatever is needed that can be automated, what is that piece? CR: A lot of it has to do with how you manage the data that’s being transported to the device, whether it’s rich media
SM: So you’re saying that instead of 100% content transformation solution, middleware layer in between, your approach is that 80% has to be automated and 20% custom and that you have solutions for both the 80% automated and the 20% custom? CR: Yes. We provide the design and the services for doing the customization. And
Tapjoy is an engagement and monetization service for mobile applications. The company’s turnkey in-app advertising platform helps developers acquire new users, drive engagement within their applications, and create incremental income by providing ad-in-game currency free. The company’s network includes more than 9,000 apps and 200 million global consumers on iOS, Android, and emerging mobile platforms.
More than ever, there’s an app for that. Applico, with expertise in visual design/user experience and mobile engineering, designs and develops custom mobile applications and mobile websites for brands and agencies.