Sramana Mitra: But if you look at the reports, there are also reports, for example, that people have already got the apps that they want to use on a regular basis on their phone and that they’re not downloading a lot of new apps. The number of new apps that are getting downloaded is going down.
Sramana Mitra: How much of this kind of work is happening on mobile apps versus on a regular web application? Samar Singla: A lot of our work is server side. I would say almost all of these are mobile first. When they get traction, they typically start something on the web. Essentially, it is more than
Sramana Mitra: It sounds like you are producing these kinds of applications also for large companies. Is the McDonald’s example a real example? Samar Singla: McDonald’s is not a real example. We have done something for Coca-Cola. We have done two marketplaces for them. I cannot disclose the projects. They are, very soon, going to be
Samar Singla: How do we build up marketplace components? It could be peer-to-peer marketplace. In that case, there are some more steps to the marketplace. Finally, there’s the user side mobile application. Then there will be a billing component. If you look at these, there are probably about 10 such modules, which we have developed
Samar Singla has built an interesting Outsourced Product Development company by latching onto the trend of developing mobile marketplaces a la Uber for large and small customers. This interview is an exploration of the mobile marketplace trend based on his experience catering to a variety of customers. Sramana Mitra: Tell us about Click-Labs. What do
Rahul Patel: I can give you a life-changing application that is very useful, and I think people will appreciate it. It is in the medical space. Say there is somebody who is not doing well whose health needs to be constantly monitored. One way of solving this is having the person constantly close to a
Sramana Mitra: So you need somebody like Google between you and a developer ecosystem? Rahul Patel: Yes. Google is a customer of Broadcom. That is how I would look at it.
Sramana Mitra: It is part of your chips, but it has to be controlled somehow. What is the control point? Rahul Patel: We bring all those control points to the APIs, and then the application developer decides how they want to control it. Setting up the turning on and off time for radios, for example,