Sales empowerment tools are getting richer by the day. This discussion explores the trends. Sramana Mitra: Let’s start with introducing our audience to yourself and ScrollMotion. Josh Koppel: I’m the Founder and Chief Creative Officer of ScrollMotion. ScrollMotion is a platform that lets any company create highly interactive content on an iPad for things like
Sramana Mitra: Let’s go to the question that I want to explore, which is about open problems. You’ve already talked about the hyperscaling of mobile devices and apps in the next few years. If you were to start a company today, what kind of things would you work on? Mike Ryan: I would look at
Mike Ryan: The delivery infrastructure is almost infinitely very dated. There are 97 manufacturers of mobile devices and hundreds and thousands of combinations. You have the challenge of supporting old technologies as well as new technologies. If you need to support a mobile phone that is three or four years old, you’ve severe disparity. That’s one
Mobile devices, especially smartphones, are growing their footprints at an unprecedented scale. Alongside, the mobile app proliferation is gaining tremendous adoption. Mike discusses testing challenges against the backdrop. Sramana Mitra: Let’s start by introducing our audience to yourself as well as the company. Mike Ryan: I’m the CTO at Mobile Labs. Mobile Labs is an
Sramana Mitra: At the core, your innovation and what you’re doing with your company is around how the human brain learns. It’s not about mobile. It’s not about social. It’s not about sales. It’s really an innovation on how the human brain works. You’re applying it using mobile and social user interfaces on a specific
Sramana Mitra: Where are the open problems in your space? If you were starting out a company today, where would you look? Duncan Lennox: Are you defining the space as enterprise or mobile? Sramana Mitra: You can define it in whatever way that feels comfortable to you. Just listening to you, I’m curious about what
Duncan Lennox: Another classic case for us would be on-boarding. Like a lot of our technology companies, customers are very fast-growth companies. They’re bringing on board a lot of sales people all the time. They’re also acquiring companies. When they acquire a company, they get a new set of sales people with that as well.
Sramana Mitra: What kind of games are they playing when you talk about gamification. I think what you’re saying is the concept of games as a method of sales training, yes? Duncan Lennox: I think it’s a lot more than that, but that’s certainly a key part. When you talk about gamification, it’s important to