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Mobile and Social
Thought Leaders in Mobile and Social: Stephanie Newby, CEO of Crimson Hexagon (Part 4)
Sramana Mitra: How does your technology correlate these products? Is this where your ability to do image analysis kicks in? Stephanie Newby: Image analytics is still a little young. Most of the image analytics that’s currently being used in the platform is logo recognition. If you were in Starbucks and you took a photograph of
Thought Leaders in Mobile and Social: Stephanie Newby, CEO of Crimson Hexagon (Part 3)
Sramana Mitra: I’m particularly interested in understanding the predictive part of it. Let’s understand how you predict stuff based on a use case. Stephanie Newby: The best way to think of that is to start tracking things and look for correlation between things. Then test them out. Start with some hypothesis, test that out and
Thought Leaders in Mobile and Social: Stephanie Newby, CEO of Crimson Hexagon (Part 2)
Sramana Mitra: Let’s take a few different use cases and segments and understand how people are using your technology. You started about the movie and entertainment industry. You can pick a customer and talk about how, where, and how this is being used. Stephanie Newby: I’m actually now sure which customers I can discuss from
Thought Leaders in Mobile and Social: Stephanie Newby, CEO of Crimson Hexagon (Part 1)
Image and video analytics are at the frontier of mobile and social interactions currently. Read on to understand the use cases and open problems. Sramana Mitra: Let’s start by introducing our audience to yourself as well as to Crimson Hexagon. Stephanie Newby: I’m the CEO of Crimson Hexagon. We are a big data, social media
Thought Leaders in Mobile and Social: Josh Koppel, Founder of ScrollMotion (Part 5)
Sramana Mitra: Why do I need to have a real estate agent with me? If I’m doing this on Trulia, for example, the listing should have all this information available right there. I can figure out the five properties that I’m interested in. Josh Koppel: I completely agree with that. I think the same thing
Thought Leaders in Mobile and Social: Josh Koppel, Founder of ScrollMotion (Part 4)
Sramana Mitra: The next question I have is that your assumption, it sounds like, this is going to be used by a human sales representative interacting with another human potential buyer around an iPad. Is that a correct observation? Josh Koppel: That’s correct, yes. We think that that’s the most effective type of sell. When you
Thought Leaders in Mobile and Social: Josh Koppel, Founder of ScrollMotion (Part 3)
Sramana Mitra: If you would like to present any other use case or scenario, we could do that. Josh Koppel: The last one is something that we recently just did for GM. GM has just launched a car called the Bolt. It’s a hugely exciting project because it’s the first $30,000 fully electric car. GM
Thought Leaders in Mobile and Social: Josh Koppel, Founder of ScrollMotion (Part 2)
Sramana Mitra: Why don’t we do a couple of more scenarios and, specifically, highlight stuff that your technology can do that other ways of trying to achieve the same goals cannot deliver. Josh Koppel: The first thing is paper. Sramana Mitra: Brochures. You hand out brochures, and brochures are just not engaging and interactive. Josh
