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Mobile and Social
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 4)
Sramana Mitra: What do you see as the main driver of that consumer-driven purchase cycle? Is it more the community and the people in their network who influence the purchase decision or is it that self-serving content that people read about? Whether it’s on the site of the retailer or other sites, there’s also a
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 3)
Sramana Mitra: As you brought up a little bit earlier, all web marketeers tend to do customer landing pages that are specifically speaking to certain segments or certain search terms. Is that something that people do with your product? Do you have the full functionality or do you have a different front-end? Jason Wallis: Sometimes, it’s just
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 2)
Sramana Mitra: Your point is well-taken that retailers need mobile sites and mobile presence. There are a lot of people who have platforms for mobile sites. What is special about what you do? Jason Wallis: What is special and different is that the platform has one common data backend. The front-end is optimized for mobile
Thought Leaders in Mobile and Social: Jason Wallis, CTO of Mozu (Part 1)
Mozu is a line of business within Volusion, one of the key small business e-commerce platforms that we have covered extensively in the past. Mozu caters to mid-market retailers. Jason discusses the trends he is seeing in that space. Sramana Mitra: Let’s start by introducing our audience to Mozu and yourself for some context. Jason
Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 3)
Sramana Mitra: Fair enough. I agree with almost everything you said there. Let’s switch to the 30,000-foot industry question of what’s happening in the location-based optimization of advertising space in general. What are you seeing and what are the overriding trends? Ryan Golden: Currently, there’s not much going on in dynamic optimization. I think the
Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 2)
Sramana Mitra: Let’s take maybe three customer use cases and talk us through how you have optimized their campaigns. Ryan Golden: We work with a lot of QSRs. As opposed to traditional ways of just drawing the radius around their stores, we focus on taking a macro location in finding pockets or areas where lift is occurring.
Thought Leaders in Mobile and Social: Ryan Golden, CEO of Moasis (Part 1)
This discussion delves into location based mobile advertising optimization, an emerging arena that will likely grow substantially. Sramana Mitra: Let’s start by introducing our audience to Moasis and yourself. Ryan Golden: I’m the co-founder and CEO of Moasis. We provide in-flight location optimization. We discover location opportunities for brand marketers and ad agencies at scale
Thought Leaders in Mobile and Social: Stephanie Newby, CEO of Crimson Hexagon (Part 5)
Stephanie Newby: My vision here is that we can end up with more and more companies in the world that have customers who really love them and are passionate about them. So much so that you can eliminate the hate in marketing and advertising. The reason that I think that this is even possible is
