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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Mobile and Social
Thought Leaders in Mobile and Social: Craig Powell, CEO of Motus (Part 1)
Sramana Mitra: Let’s start with introducing our audience to Motus as well as yourself. Craig Powell: I’m the President and CEO of Motus. Motus is a company that serves mobile workers who drive for work. In that, we have the most accurate mobile enterprise solution for fairly and accurately reimbursing employees who drive more than
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 5)
Christopher Dean: We think that users today demand and in the future will demand even more a set of user journeys that are much more personal and conversational. No more do you have the broadcast-the-same-message-to-everyone system or a traditional marketing funnel where people start at the beginning and fall out at the bottom. It has to be
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 4)
Sramana Mitra: However, you gave examples of gaming and retail. Are those industries also applying these methodologies and principles aggressively? Christopher Dean: It’s interesting. One of the powerful reasons that Swrve is so successful is that we started in the mobile gaming space. The mobile game companies and the publishers, which are actually part of larger
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 3)
Christopher Dean: People are consuming content in smaller amounts. They want action taken when they walk into Macy’s with an app open. A very interesting new development is being able to track a user, see what they’re doing in the app and understanding where they are from a location perspective, then updating a segment of a user,
Thought Leaders in Mobile and Social: Rob Chamberlin, Co-Founder and Chief Revenue Officer of DataXoom (Part 2)
Rob Chamberlin: Everybody wants to consume content via mobile devices now and not on a PC or when they’re stationary. That trend is driving what we’re doing. We started the company saying, “Voice and SMS are just going to be apps with mobile users. The value that both consumers and businesses gain from mobility and
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 2)
Christopher Dean: That gets to the next level of the platform, which is really all about automation and integration. How do we automate some of these experiences when you have millions and millions of users using your application? You need to treat them in segments. You can treat them on an individual basis but we
Thought Leaders in Mobile and Social: Rob Chamberlin, Co-Founder and Chief Revenue Officer of DataXoom (Part 1)
This conversation highlights how businesses overlay mobile virtual networks on top of wireless carrier networks for specific use cases. Sramana Mitra: Let’s start with some introduction to yourself as well as DataXoom and introduce our audience to the context of this call. Rob Chamberlin: I’m the Co-Founder and Chief Revenue Officer of DataXoom. We’re a
Thought Leaders in Mobile and Social: Christopher Dean, CEO of Swrve (Part 1)
This discussion delves into the depths of what can be tracked and what is being tracked in maximising the impact of mobile apps in industries like travel and hospitality, retail, gaming, etc. It’s a very good view into predictive and analytics-based targeting, real-time actions based on specific business goals, and the related domain. Very interesting
