Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 3)

Sramana Mitra: How did you find them, or did they find you? Jai Rawat: One of their representatives usually does that. They reached out to us and they test tried us for 30 days, just to see what the impact was. They saw a huge uplift. As I said, you are acquiring fans, getting e-mail

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 2)

Sramana Mitra: That is a huge problem on Facebook: Likes vs. leads. Jai Rawat: Exactly. Likes don’t equal to fans. We say that people are visiting a site already, so they are obviously interested in the types of products you sell and they are somewhat familiar with your brand. They are much better candidates to

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 1)

Jai Rawat is the founder and chief executive officer of ShopSocially, a company that offers a cloud-based social app platform. Jai has over 15 years of experience in the industry and has worked in the B2B and B2C spaces. He holds a degree in computer science from the Indian Institute of Technology, Kanpur, and a

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 6)

SM: All marketers need to turn into media companies. DK: That is a good point. SM: In the B2B world, the same thing is happening. It is not just consumer brands and consumer retailers. It is all the way. If you are running a software company in whatever domain you are talking about, you have

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 5)

Sramana Mitra: You said there are certain segments that you can reach through these user-generated videos but not through the regular brand messages. Can you give us an example of these segments? Daphne Kwon: We tested a women’s beauty product and tested it against a “how to” video that was professionally created. What we found

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 4)

Sramana Mitra: What incentive do you offer to consumers to create these highly persuasive user-generated videos? Daphne Kwon: There are a couple of incentives, and they depend on what the brands are looking for. We try to gamify everything. We are looking for specific actions. You have to show your face, you have to show

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Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 3)

Sramana Mitra: Is this user-generated content used by the brand itself? Daphne Kwon: Yes. SM: So a brand puts these videos on their Facebook page. Talk to me more about video SEO.

Thought Leaders in Mobile and Social: Interview with Daphne Kwon, CEO of Expo TV (Part 2)

Sramana Mitra: The user-generated content story has been going on since the middle of the 2000s. Daphne Kwon: The people that user-generated video persuades are separate from professional content that brands create. So, there is basically no overlap between people who are moved buy based on a social video and people who are moved by

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