Thought Leaders in Mobile and Social: A Discussion with Rahul Patel, VP Product Marketing for Wireless Connectivity Combos, Broadcom (Part 4)

Sramana Mitra: Of all the goods that get moved around in warehouses or containers, what percentage of those are equipped with wireless tracking devices? Rahul Patel: That depends on the industry. If you look at things being transported – containers being transported over the ocean, for example – they all have wireless falloff tracking. The

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Thought Leaders in Mobile and Social: A Discussion with Rahul Patel, VP Product Marketing for Wireless Connectivity Combos, Broadcom (Part 3)

Sramana Mitra: It is not clear to me why I would want to control a washer or dryer remotely. Rahul Patel: If you put your clothes in the dryer and leave your home, normally you won’t know if your clothes are dry until you come home. Maybe you need to turn another cycle on to

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Thought Leaders in Mobile and Social: A Discussion with Rahul Patel, VP Product Marketing for Wireless Connectivity Combos, Broadcom (Part 2)

Sramana Mitra: You started with wearables, and this topic is very hot right now. Let´s talk about some of the analysis around wearables. Based on your current component shipments, where in the wearables segment is the maximum action? Rahul Patel: Products are all going to get connected to the phones we all carry. That is

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Thought Leaders in Mobile and Social: A Discussion with Rahul Patel, VP Product Marketing for Wireless Connectivity Combos, Broadcom (Part 1)

Rahul Patel is the vice president of product marketing for wireless connectivity combos at Broadcom, where he has been working since 2002. He has a B. Tech. in electronics & communications engineering from the National Institute of Technology Warangal, an MS in computer science & engineering from Arizona State University, and an MBA in marketing

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 7)

Sramana Mitra: For the small retailer category, I like the kind of marketing strategy you are talking about a lot, because there is a problem of being able to generate meaningful content. Let’s say you make an e-mail newsletter – it is not easy for a small retailer to generate an interesting e-mail newsletter on

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Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 6)

Sramana Mitra: That is true in B2C, but in B2B that doesn’t really work that well. Jai Rawat: Absolutely. There are certain categories that are very content heavy, where a person wants to sit down and read about that. But in the B2C category, you basically get the user´s attention with images.

Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 5)

Sramana Mitra: Yes and no. 1M/1M, for example, is entirely marketed through content in our media work and social media. Jai Rawat: But you are not trying to sell something. SM: We are and we are not. JR: It is content.

Thought Leaders in Mobile and Social: Interview with Jai Rawat, CEO of ShopSocially (Part 4)

Sramana Mitra: Is online retail the main category where you do business? Jai Rawat: Yes. Right now that is our focus area. We are beginning to look at some offline components as well. In offline there are two areas we are looking at right now. To begin with, we are looking at using offline to

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