Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 4)

Sramana Mitra: What other trends besides the call to action becoming more precise and location becoming a wider spread phenomenon do you see? Gil Dudkiewicz: One of the trends we are seeing in mobile is unique new ad units that didn’t exist before on the PC.

Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 3)

Sramana Mitra: So you are saying that as this evolves, the pay-per-call on the mobile side is going to be more of a call-to-action-based advertising metrics? Gil Dudkiewicz: You have more options in a pay-per-action than you have on the PC. For example, a few days ago I got a Starbucks gift code. I can

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Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 2)

Sramana Mitra: Does that mean you are operating largely within the same target audience – the same value of, How many ads I can show at what CPM? Is that all reasonably similar? Gil Dudkiewicz: It is segmented, and there are different use cases among different countries. But the scale of what we have is

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Thought Leaders in Mobile and Social: Interview with Gil Dudkiewicz, CEO of StartApp (Part 1)

Gil Dudkiewicz is the chief executive officer of StartApp, a monetization and distribution platform for mobile apps. Gil holds an MBA from UC Berkeley and a B.Sc. in engineering from Technion. In the past he founded several successful companies and helped build up SweetIM, which achieved more than 100 million downloads and ended up being

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