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mike whitmire

Competing with Blackline: FloQast CEO Mike Whitmire (Part 2)

Posted on Tuesday, Apr 3rd

Sramana Mitra: When you started in 2012, how did you get your business off the ground? Mike Whitmire: When I started, I was just a senior accountant. I had no money. I had no entrepreneurial experience. My first line of thinking was, “If I’m going to start a SaaS company, I’d probably need to take

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Competing with Blackline: FloQast CEO Mike Whitmire (Part 1)

Posted on Monday, Apr 2nd

When Mike started FloQast, no one knew about Blackline or the account reconciliation opportunity. Although Blackline was already a sizable company, it was little-known, bootstrapped, and away from the public eye. Read how FloQast went for the same market, although with a different positioning, and achieved success. Sramana Mitra: Let’s start at the very beginning

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