Building a Venture Scale FinTech SaaS Startup: Mike Whitmire, co-founder and CEO of FloQast (Part 7)

Sramana Mitra: Now, if you lift yourself a little bit on the product philosophy level, what are you seeing right now? Is it human-in-the-loop? Is it real agent-to-AI automation? What is your product roadmap philosophy, and what are you seeing in the market in terms of what is acceptable for customers?

Building a Venture Scale FinTech SaaS Startup: Mike Whitmire, co-founder and CEO of FloQast (Part 2)

Sramana Mitra: So, when you started going after companies that looked like Cornerstone, were you doing that as a bootstrap company or a venture-funded company? Mike Whitmire: We had taken a small seed round of funding. We raised $1.3 million at the time to build out the first iteration of the product and prove we

Read Full Article »

Building a Venture Scale FinTech SaaS Startup: Mike Whitmire, co-founder and CEO of FloQast (Part 1)

Mike has raised over $300M and built an over $250M ARR FinTech SaaS business. Now, AI offers FloQast an opportunity to further strengthen their product roadmap with deep domain knowledge.

Competing with Blackline: FloQast CEO Mike Whitmire (Part 7)

Sramana Mitra: There are two conditional clauses in there: 45 years old and having done that before. I would vouch to say that if you had done this before, it wouldn’t matter how old you were. If you had credibility and track record of having done a successful venture before, anybody will sign a term

Read Full Article »

Competing with Blackline: FloQast CEO Mike Whitmire (Part 6)

Sramana Mitra: What about your financing strategy? After that $1.3 million you raised in 2014, what other financing have you raised? Mike Whitmire: In 2014, we got to a good recurring revenue clip, and then I went back out to do our Series A. We closed $6.5 million in Series A funding, which was led

Read Full Article »

Competing with Blackline: FloQast CEO Mike Whitmire (Part 5)

Sramana Mitra: In B2B sales, we actually use a methodology that’s our own. We call it the Sales 2.0 methodology. We do email marketing and lead nurturing, which is basically funnel management. That’s actually a scalable and repeatable process. Investors like that scalability and repeatability very much. It works. Mike Whitmire: It very much does.

Read Full Article »

Competing with Blackline: FloQast CEO Mike Whitmire (Part 4)

Mike Whitmire: It came to my attention that both of us were heading to this lunch under the assumption that we were going to quit on each other. That was how low of a point it was. We sat down and acknowledged that this wasn’t working. That was when we went back to the Amplify

Read Full Article »

Competing with Blackline: FloQast CEO Mike Whitmire (Part 3)

Sramana Mitra: You got into this accelerator. You got your co-founder. We are now in late 2012? Mike Whitmire: This is mid-2013. Sramana Mitra: What happens next? Mike Whitmire: My second co-founder Chris Sluty joined us. I went to Syracuse with him. We majored in accounting. In college, I knew I wanted to start my

Read Full Article »