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Michael Seifert
Best of Bootstrapping: CEO Bootstrapped Sitecore Using Services from Denmark
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Sitecore not only reached global scale, but was competing with Oracle, Adobe, IBM, and Salesforce.com when I spoke with then CEO Michael Seifert in 2014. European software companies were seldom reaching global scale at that time. Read on to learn how he navigated the market. Sramana:
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 7)
Sramana: How well has the company grown? Michael Seifert: We have roughly 10% of the global market share. Sramana: How does the market share split up? Who is number 1? Michael Seifert: There are many vendors in our market. I usually describe this as an oasis battlefield out there. The group at the top is
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 6)
Sramana: Could you give me an example of some of your customers? Michael Seifert: One of the better examples is one of Europe’s largest airlines, easyJet. When they went live on Sitecore a few years back, they had a huge launch strategy, which is normal for large enterprises. When you turn on the new site
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 5)
Sramana: What is an example of a capability beyond building websites? Michael Seifert: You can say that once you start gathering information about website visitors, you start to learn a lot about them. Crafting personal emails is a natural extension from that. At that time, we started to explore email marketing, mobile technologies, and many
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 4)
Sramana: You said Sitecore was profitable from the very beginning. How long did it take you to reach $1 million in revenue? Michael Seifert: I think we had about $500,000 our first year. We reached a million dollars the year after. Sramana: Was Sitecore a pure product company, with services left to the sister company?
Bootstrapping a Global Software Product Company Using Services From Denmark: Sitecore CEO Michael Seifert (Part 3)
Sramana: How long did the parent system integrator company have to subsidize Sitecore? Michael Seifert: Sitecore as a company has always been profitable, however, we would not have made it without our sister company. If we had a cash flow crunch, they could help us out. I think that if we did not have our
