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HOT TOPICS
- The Accelerator Conundrum
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- Platform as a Service
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- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
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metamarkets
Thought Leaders in Big Data: Mike Driscoll, CEO of Metamarkets (Part 4)
Mike Driscoll: CMO’s are now waking up to the fact that when they spend their marketing dollars, they’re not just getting performance, but they also have a right to get the data about what performed, how, where, and when. As that realization is starting to percolate in this domain, CMO’s are recognizing how important data
Thought Leaders in Big Data: Mike Driscoll, CEO of Metamarkets (Part 3)
Sramana Mitra: Interesting. With the real-time nature of your work, how do your customers take into account the signals that you’re providing and quickly act on them? What are the interfaces and APIs that you plug into to enable them to act on that? Mike Driscoll: It is all about the action that people can
Thought Leaders in Big Data: Mike Driscoll, CEO of Metamarkets (Part 2)
Mike Driscoll: Our key innovation early on was that we developed an in-memory database. It allowed us to scale out our offering and provide to a customer like AOL a way to point-and-click their way through a massive scale of data without having to write code and without having to use the traditional and slower
Thought Leaders in Big Data: Mike Driscoll, CEO of Metamarkets (Part 1)
Marketing technologies are hot these days, and Metamarkets is doing some cutting edge analytics in the media buying area. Very interesting. Sramana Mitra: Let’s start by introducing our audience to Metamarkets and yourself. Mike Driscoll: I’m the CEO and Founder of Metamarkets. We are a SaaS software platform that provides interactive analytics to the roles
