categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
men’s wear
Building a Subscription E-Commerce Business from Switzerland: Samy Liechti, CEO of Blacksocks (Part 7)
Sramana Mitra: Is anything else interesting in your story? I find it fascinating. It’s great that you did this from Switzerland. It’s a very interesting angle that you figured out very early on in the history of the Internet. It’s wonderful to see that. Samy Liechti: I think I have a message to all new
Building a Subscription E-Commerce Business from Switzerland: Samy Liechti, CEO of Blacksocks (Part 6)
Sramana Mitra: In Switzerland, how do you market for your kind of offering? How much could you grow in Switzerland? Samy Liechti: In the socks segment, we now have 20% market share. With 20% market share, we can grow up to 30% to 35%, but we will never dominate the whole market. We started about
Building a Subscription E-Commerce Business from Switzerland: Samy Liechti, CEO of Blacksocks (Part 5)
Sramana Mitra: Interesting. In 2005, you said you had the biggest growth year. What kind of numbers did you do? Samy Liechti: We had 75% growth. The reason was very simple. We had won an award for customer experience in the US. I remember we had a whole bunch of PR coverage all over the
Building a Subscription E-Commerce Business from Switzerland: Samy Liechti, CEO of Blacksocks (Part 4)
Sramana Mitra: Were all these customers in Switzerland? Samy Liechti: We have different currencies and languages here. We were not prepared for payments outside Switzerland. We only had Swiss Francs. All of a sudden, we had our first German customers. Then we started the same for Germany. Little by little, we introduced other currencies and
Building a Subscription E-Commerce Business from Switzerland: Samy Liechti, CEO of Blacksocks (Part 3)
Sramana Mitra: How did you get to these articles? Were you doing PR outreach to the press? Samy Liechti: We did a press release. At that time, we did that by fax. Then we put together a list of potential journalists. Then we had a little luck. By the time we launched, the Internet hype
Building a Subscription E-Commerce Business from Switzerland: Samy Liechti, CEO of Blacksocks (Part 2)
Sramana Mitra: How did you do it? How did you launch? What did you do specifically? Samy Liechti: We knew that marketing will be very hard. We knew that a subscription business will only work if people like the quality of goods they receive. We knew that we wanted to build a brand, and we
