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Bootstrapping to $200 Million: Jorn Lyseggen, CEO of Meltwater (Part 4)

Posted on Friday, Aug 28th

Jorn Lyseggen: We started approaching this in a completely different way. We tried hiring our own sales people. We wanted to engage the clients in a much more strategic way. Instead of talking about our product, we wanted to engage the clients on their domain and try to understand their pain. Once we understood their

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Bootstrapping to $200 Million: Jorn Lyseggen, CEO of Meltwater (Part 3)

Posted on Thursday, Aug 27th

Sramana Mitra: What happens next? You’ve been running this public company? Jorn Lyseggen: Yes. I was a public CEO and experienced all the exciting stuff that it entails. After a while, I got eager to start a new company. I ended up starting Meltwater, which is the company I run today. Sramana Mitra: Meltwater was

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Bootstrapping to $200 Million: Jorn Lyseggen, CEO of Meltwater (Part 2)

Posted on Wednesday, Aug 26th

Sramana Mitra: What kind of clients were you working with? Were they Norwegian clients? What was the client pool at that point? Jorn Lyseggen: The client pool when I started out was Norwegian companies. We worked with the major banks. We worked with the major publishing houses and helped newspapers to create an online version

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Bootstrapping to $200 Million: Jorn Lyseggen, CEO of Meltwater (Part 1)

Posted on Tuesday, Aug 25th

If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jorn started Meltwater in Norway and has scaled the company organically to $200 million. Fascinating journey! Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind

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