If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jorn Lyseggen, Founder and Executive Chairman of Meltwater, started the company in Norway and scaled organically to $200 million. His fascinating journey was shared with me in 2015. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Founder Jorn Lyseggen started Meltwater in Norway and, when we spoke in 2015, had scaled the company organically to $200 million. Fascinating journey! Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jorn Lyseggen, Founder and Executive Chairman of Meltwater, started the company in Norway and scaled organically to $200 million. His fascinating journey was shared with me in 2015. Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Founder Jorn Lyseggen started Meltwater in Norway and, when we spoke in 2015, had scaled the company organically to $200 million. Fascinating journey! Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Jorn Lyseggen, Founder and Executive Chairman of Meltwater, started the company in Norway and scaled organically to $200 million. Fascinating journey! Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of
Sramana Mitra: What is the geographical center of gravity of the company? Is it still Norwegian? Jorn Lyseggen: The center of gravity of the company is San Francisco. We moved to the US in 2005. I personally moved to the US in 2005. My management team is distributed all over the world. The organization is distributed
Sramana Mitra: The sales model was inside sales, I presume, because of the price point that you quoted, yes? Jorn Lyseggen: Correct. Sramana Mitra: Obviously, you’ve grown at a very nice rate. You’ve self-financed this business. What else have you done from a strategic point of view that has helped you achieve this kind of
Sramana Mitra: In terms of customer traction, what did this altered process yield for you? Let’s say the first year of this altered process, how much did you sell? Jorn Lyseggen: Our sales was probably half a million dollars. Sramana Mitra: What was the pricing model? How were you charging? Jorn Lyseggen: It was a