Thought Leaders in Healthcare IT: Brian Phillips, CEO of MedShift (Part 3)

Sramana Mitra: Why is your technology just being applied to the medical aesthetic market? It sounds like the value proposition can be applied to any kind of medical instrumentation. Is that not true? Brian Phillips: That is true. We happen to operate our business within the aesthetic arena. It is a tight arena. We buy

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Thought Leaders in Healthcare IT: Brian Phillips, CEO of MedShift (Part 2)

Sramana Mitra: It sounds like the primary value proposition for the manufacturers in the use case that you provided is maintenance. Is that correct? Brian Phillips: That is one use case. I would say that is a good use case. Maintenance is understanding whether the machine is operating well and also having the ability to

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Thought Leaders in Healthcare IT: Brian Phillips, CEO of MedShift (Part 1)

Brian talks about IT in the medical aesthetics world. Sramana Mitra: Let’s introduce MedShift and yourself to our audience.  Brian Phillips: Thanks for having me. I’m the CEO of MedShift. We are a medical technology company based in Charlotte, North Carolina.