Sramana Mitra: What was the thought process behind your taking this one on and not growing the other one? Is this one a higher potential opportunity? Andy Gotshalk: Yes, it has a higher potential. There’s a greater market for this technology. Another reason is that it is part of my desire and philosophy of where do
Andy Gotshalk: We have good sales skills and we want to make sure we give constant pricing. But if there’s something that I can do to help make that researcher’s life easier, I do a lot of that on the front-end. I call it building collateral – doing things that, at the end of the
Sramana Mitra: Why do these people want to join your company instead of doing research? What are you seeing as the driver for getting these people? Andy Gotshalk: I think it’s a personality type. Most PhD’s get their PhD and want to continue in academics and research, but there are people that want to have,