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mediatek
MediaTek (Part 5): Strategy and Outlook
By guest author Nalini Kumar Muppala MediaTek’s success in extending its winning streak hinges on the success of its alliances such as that with Leadcore Technology, which has been a longtime supplier to China Mobile. The partnership has enabled MediaTek to gain a strong position in the TD-SCDMA market. To cement its position in this
MediaTek (Part 4): In The Smartphone Era
By guest author Nalini Kumar Muppala Smartphones are selling hot even in this market slump, and handset vendors are moving heaven and earth to get a bigger share of this burgeoning market segment. But the price of a smartphone is still beyond the reach of many price-conscious consumers. Thanks to the recently announced Gphone Nexus
MediaTek (Part 3): Secret Sauce
By guest author Nalini Kumar Muppala As its gross margins trail only those of industry leader Qualcomm, MediaTek is well-regarded by analysts and investors alike. Since its listing on the Taiwan exchange in 2001, MediaTek’s gross margin has usually hovered around the high 40s to the mid 50s. These days, it is close to 60%.
MediaTek (Part 1): Beginnings And Growth
By guest author Nalini Kumar Muppala [Nalini’s newest series takes us to Taiwan with an in-depth look at MediaTek’s past and future.] For the six to seven years following its inception in 1997, MediaTek, Inc. focused on providing media processor chips for DVD players and optical storage drives such as DVDs and CD-ROMs. It was
