I had posed a question: “What does it take to raise a high performance child?” in Einstein’s Mother. Batman Begins answers some portions of that question, and qualifies surprisingly well, as a successful Edutainment product that resonates with the Affluenza crowd. A review by Roger Ebert highlights the storyline and the human aspect. To me,
Brand engagement takes on a whole new form, as Advertisers begin leveraging technology and computer gaming. From the current Economist: Gaming: As young people spend less time watching television and more time online and playing games, advertisers have devised a new way to reach them. CROSS the popularity of a new medium with the demands
“When I was a child, my mother said to me, ‘If you become a soldier, you will become a general. If you become a monk, then you will end up as Pope.’ Instead, I became a painter, and wound up as Picasso.” Famous quote from Pablo Picasso. What did Einstein’s mother say to him?
I believe, the same Affluenza that is plaguing America’s work-ethic – can be tapped into, to find the next geeration consumer markets.
Looks like there is more stir in the Book Publishing world, besides my earlier article on Peter Redford’s Browse experiment. Check out www.vidlit.com which Barb Rybka tipped me on – yet another experiment on how people foresee the evolution of books into some sort of a democratic new media publishing.
This is why, Microsoft is still an impressive company … they don’t get it, they don’t get it, they don’t get it … and then, one day, they get it. And they get it right. Remember the browser war of the mid-nineties?
Netflix and Walmart have decided to partner, turning over all of 100,000 Walmart DVD rental customers to Netflix. Not bad, but probably, also, not great! This is a good block and tackle strategy for Netflix, and it IS good news that at least one of the competitors becomes an ally. But the threats of the