SM: Do you think the Doubleclick acquisition brings relationships to the table which would take Google a long time to build? RF: I don’t know about that. I don’t mean this in a negative way about the acquisition. I am skeptical that there is any relationship which DoubleClick has, which Google does not already have.
SM: How do you view the DoubleClick acquisition by Google? RF: It looks like a very smart acquisition, because it looks like it helps Google get where they were going anyways, just faster, which is being in the ad serving space and really trying to compete in the display ad portion of the market. I
In this segment, Russ talks about the various players in the online ad network space. He classifies Google AdSense as a Direct Response Ad Network, while Yahoo is a bit more of a brand advertising play. SM: From your point of view, having been in the online advertising / ad network business since the beginning
I have written about Adify recently in Adify Challenges AdSense. In this series, I have a long conversation with Russ Fradin, an online advertising industry veteran, and currently the CEO of Adify, an innovator in the Online Ad Network space. Presumably, they will help a lot of media companies and upstarts build vertical ad networks,
I have just published an overview of the Online Travel segment. You may want to read that, before reading this review. In this section we will analyze the Yahoo! Travel site based on the Web 3.0 framework. The site provides information on travel destinations, best bargains on hotel and travel fares. It has an attractive
WSJ reports: :: Three of the country’s biggest newspaper publishers reported sharply weaker first-quarter results Thursday, reflecting across-the-board declines in print advertising, particularly in classified ads related to the cooling housing market. Gannett Co. and New York Times Co. each posted declining earnings for the period. Tribune Co., which recently agreed to be taken private,
By Sujai Karampuri, Guest Author As I discussed in the previous post, the drivers for penetration of broadband in India will be- * Decreasing cost per line * Decreasing operating expense * Decreasing cost of PC (or similar device) * Social attitudes and habits embracing broadband facilities * More Indian content In this post, I
Adify defies Google Adsense, submitting a model for the rest of the “old” media industry to adopt and leverage, liberating them from the corner they have been pushed in by the onslaught of user generated media. Washington Post has already adopted the service. Wall Street Journal and Business Week ought to follow suit, and given