SM: What was your expertise in the agency world? TB: I was an account executive. I had both a packaged goods start in the business but quickly got an opportunity to work on some technology accounts. I worked on the Polaroid business as they were getting into magnetic media, selling video tapes and compact disks
Tom Bedecarre is the CEO of AKQA, an award winning, privately held ad agency with roots in San Francisco. Tom provided a fascinating interview, and a really good discussion about the emergence of new media and how it shifts the power balance in the advertising marketplace. As is customary, we begin the interview by learning
Om discusses his vision for the company. SM: When you look at the scaling of the company, what is your vision? Where do you want to take it? OM: I want Giga Omnimedia to be a proper publishing company. Just like companies publish magazines and newspapers, we publish a web / blog hybrid. Just think
Publication businesses earn their revenues through advertising. Running a blog requires a great Ad Network partner to achieve success. for Om that has been FM. SM: When did you sign up with FM? OM: Right out of the gate, before I even left my job I had already signed. I think it was the end
Om Malik was one of the pioneers of the blogging movement. Here, he discusses his early days of blogging. SM: How did people find out about your blog? The mainstream media was certainly not talking about blogs yet. OM: I think there were a bunch of us talking about it. It was intriguing for me
Rupert Murdoch wants Dow Jones. The Bancroft family realizes that they are falling behind. Even though, they own the Wall Street Journal, America’s most important business newspaper and website, they have not been able to capitalize on the brand enough amidst upheavals due to the Internet. Murdoch sees the opportunity to build a global Business
Jobs is one of the top online segments in the US with $5.9 billion online advertising revenues, which constitutes around 25% of Internet ad revenues in the US. The online job market has been steadily taking away market share from newspaper classifieds. In this series, we will evaluate the online jobs category against the Web
Om navigates his destiny through the market downturn … SM: Red Herring crashed too didn’t it? OM: Red Herring lasted a bit. As the market started to turn down, I think it was in September 2001, just before 9/11, I got a chance to go back to New York because I had not felt comfortable