Web 3.0 & Amazon (Part 2)

Vertical Strategy Amazon is the most popular e-commerce site in the world. We will take a look at the Company’s various online verticals below. Books, Newspaper and Magazines Amazon was started as an online bookstore. It is the largest retailer of books online. It allows users to buy books, magazines and newspapers online. Amazon has

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Vertical Ad Networks: A Trend to Watch for 2008

I talked about Audience Fragmentation and the Rise of Ad Networks recently. At the moment, the Ad Networks are in the business of amassing large volumes of fragmented traffic, and offering a channel to advertisers to access the publishers who own this traffic. Expect, in 2008, a trend towards these “mass” Ad Networks gradually becoming

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Web 3.0 & MSN (Part 5)

Conclusion Microsoft has been reorganizing and rebranding its online properties. The Company has rebranded MSN Messenger and Hotmail as Windows Live Messenger and Windows Live Hotmail. Microsoft is working on improving the underlying technology behind MSN and introducing new features but all this is yet to trickle down to the bottomline. There are rumors of

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Web 3.0 & MSN (Part 4)

Acquisition Strategy Microsoft acquired Medstory and aQuantive this year. Actually both were very good acquisitions. Online Health is a large segment with 31% of the total U.S. Internet users or 55.3 million U.S. Internet audience visiting health information sites each month during the first quarter of 2007. Buying aQuantive was a shrewd move. With the

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eBay vs. Amazon: Which is a Better Company?

Holiday shopping is on everyone’s mind. All e-commerce players stand to gain. Here are 4 charts that compare eBay and Amazon’s performance. I would like you to take a look at them and provide your comments on which one is a better company, and why.

Web 3.0 & MSN (Part 3)

Web 3.0 Framework discussion Below is a quick overview of the Web 3.0 framework for the MSN sites. We have not gone into the details of all the properties, but you can review the Web 3.0 section of this site for detailed discussions on some of the vertical categories. Context MSN Astrology provides horoscopes and

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Casual Games – Everyone Can Play

By Gabe Zichermann, Guest Author By now, many of you have undoubtedly heard of casual games as part of a revolutionary change in the way people play. Casual games have evolved from their humble origins as “interstitial entertainment” to take their place alongside the biggest segments of the industry as a $2Bn+ category in its

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Web 3.0 & MSN (Part 2)

Vertical Strategy MSN (an abbreviation of Microsoft Network) is a collection of Internet services provided by Microsoft. MSN provides a range of Internet services and it services have changed significantly since its release. We will take a look at the Company’s various online businesses below, with a special emphasis on its verticals. Horizontal Search MSN

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