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Thought Leaders in Mobile and Social: Rob Jewell, Founder and CEO of Spruce Media (Part 2)

Posted on Tuesday, Mar 6th

Sramana Mitra: A customer or lead? Rob Jewell: A lead, someone who has signed up for Living Social’s daily deals newsletter. SM: So, Living Social decided to go with your media buying team and technology over its own media buying team and technology to buy on Facebook. Would you talk in a more specific way

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