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Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 7)

Posted on Thursday, Nov 20th

Sramana Mitra: I don’t agree with that at all. We cover e-commerce extensively. I think there’s going to be tons of new brands being built. It’s like how retail and specialty retail have evolved for decades and decades. There are always new brands and user experiences. I think e-commerce will continue to build interesting businesses

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Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 6)

Posted on Wednesday, Nov 19th

Steve Wadsworth: There are two reasons why some of the other apps may not get the same level of traction. One is user interest. Games are universal. You get much more user engagement there. Secondly, I think a number of app publishers are leaving money on the table because of the model they’ve chosen. Let

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Thought Leaders in Mobile and Social: Steve Wadsworth, CEO of Tapjoy (Part 5)

Posted on Tuesday, Nov 18th

Steve Wadsworth: What our analytics is able to do is watch the user behavior in the app, and based on that behavior assess very quickly which bucket a user falls into. We then use predictive analytics to classify users. We also have engagement tools in that same solution that will provide the publisher the opportunity to further

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