Sramana: You mentioned earlier that you were not a very technical person. Did you lead the technology development efforts? Amy Pressman: No, we had a CTO for the first five years. He was a very strong, early startup type of CTO.
Sramana: How do you enable companies to have dialogues with their customers? What is your method, and what technologies enables that method? Amy Pressman: If you are a customer of one of our clients, then soon after purchasing that product or staying at that hotel you would receive a survey from us.
Sramana: What are the advantages to being in the Valley, from your perspective? Amy Pressman: It is an incredibly energizing location. When you are feeling oppressed by the day-to-day challenges of a startup, it is great to be around other people who have succeeded and are willing to encourage you. There is an energy that
Sramana: Did you decide to go into the media industry, or did you decide to go somewhere else? Amy Pressman: Unfortunately, coming out of business school in Europe I found that the only jobs that would pay the student loans were in investment banking and consulting. I did that for three years in Norway.
Amy Pressman is the president and co-founder of Medallia, a company she envisioned while she worked as a consultant for the Boston Consulting Group. She has also worked as an independent consultant for technology-based companies in Silicon Valley, an investment banker at Goldman Sachs, and a legislative aide on Capitol Hill. She has an MBA
Market Force develops customer intelligence solutions that are designed to enable large, multi-location businesses to see their stores through their customers’ eyes and act faster with confidence, thus increasing the bottom line. The company provides a variety of customer intelligence solutions, including mystery shopping, customer satisfaction, price auditing, merchandising services, and analytics to help companies
Entrepreneurs are building significant Software-as-a-Service businesses without outside capital. Read more in this week’s Forbes column, Bootstrapped SaaS Gains Critical Mass.
On September 10, 2001, Medallia pitched to its first customer, a top five hotel company, as a pilot customer. Then came September 11th. Much to Medallia’s surprise, the hotel called back on September 12 and said it would like to move forward with Medallia, which built the prototype system. The company pressed ahead, and after